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A Community of Growing Opportunities

Watsonville is a California Central Coast community full of growing opportunities for individuals, families and growing businesses.

Watsonville, California is known the world over for its long and rich heritage as a center for agro-business. What many may not know is that Watsonville is a proving ground for entrepreneurs and businesses from all types of industries and emerging technologies. Its central location, nestled between the Monterey Bay and the Santa Cruz mountains, offers growing companies quick and easy highway access, while avoiding daily traffic snarls. Watsonville’s location is topped only by its ideal climate and the rustic, small town charm of a close-knit rural community. It’s no wonder many entrepreneurs and their families have come to Watsonville to find what they need most — growing opportunities.

Tila Guerrero - McDonald's Owner and Community Champion
Tila Guerrero – McDonald's Maven and Community Champion

The fast food giant is alive and well in Watsonville, thanks to the efforts of Tila Guerrero, franchisee owner of two McDonald’s locations in town. “We’re very pleased with our growth and sustained sales increases”, said Guerrero during a recent interview, “Watsonville is a wonderful community to work in and I am grateful to be able to give back.”

Latest Blogs
Cabrillo students

Cabrillo College is waiving tuition fees for all high school students in the county starting in spring 2015!

Cabrillo College is waiving tuition fees for all high school students in the county starting in spring 2015! Cabrillo College offering a major new initiative for high school students interested in concurrently enrolling in Cabrillo College courses. The Cabrillo College Division of Visual, Applied, and Performing Arts, in particular, has greatly expanded its visual and […]


New Incentives Available for Watsonville Businesses as EZ’s Expire

The State of California, thanks to our own Assemblymember, Luis Alejo, has a set of new incentives available for businesses that are located in Watsonville. Read on for more information!

Latest News & Press

Tractor Supply starts construction of new Watsonville location

Demolition has begun to the former Cabrillo Lanes Bowling Alley this past weekend to make way for the new Tractor Supply Company store. Tractor Supply Company started in 1938 as a mail order catalog store and has grown to over 1,300 retail stores in 49 states with over 21,000 employees. New new Watsonville location is […]

PC Curcuit board

Watsonville welcomes Right Parts, Inc. as they relocate from the Silicon Valley

Right Parts, Inc. has chosen to make Watsonville its new home. This exciting and growing business will bring new jobs and new opportunities for Watsonville. More after the link!


Watsonville welcomes Head ’N Home Hats

In spite of offers from Oklahoma, Texas and others, locally grown Head N’ Home hats has moved from their Larkin Valley compound into 125 Aviation Way in Watsonville. Head N’ Home makes cool hats and accessories and will bring new employment opportunities to town. You can even go buy a hat at their NEW showroom! More after the link!