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A Community of Growing Opportunities

Watsonville is a California Central Coast community full of growing opportunities for individuals, families and growing businesses.

Watsonville, California is known the world over for its long and rich heritage as a center for agro-business. What many may not know is that Watsonville is a proving ground for entrepreneurs and businesses from all types of industries and emerging technologies. Its central location, nestled between the Monterey Bay and the Santa Cruz mountains, offers growing companies quick and easy highway access, while avoiding daily traffic snarls. Watsonville’s location is topped only by its ideal climate and the rustic, small town charm of a close-knit rural community. It’s no wonder many entrepreneurs and their families have come to Watsonville to find what they need most — growing opportunities.

Tila Guerrero - McDonald's Owner and Community Champion
Tila Guerrero – McDonald's Maven and Community Champion

The fast food giant is alive and well in Watsonville, thanks to the efforts of Tila Guerrero, franchisee owner of two McDonald’s locations in town. “We’re very pleased with our growth and sustained sales increases”, said Guerrero during a recent interview, “Watsonville is a wonderful community to work in and I am grateful to be able to give back.”

Latest Blogs
Second and Main - new building corner

Downtown Watsonville Revitalization – Landscaping Features

All of the landscaping features proposed are designed to filter storm-water and improve the water quality in our Sloughs, Rivers and Beaches plus this will lower the cost of new development in Watsonville.

Benches Bike Racks etc.

Downtown Watsonville Revitalization – Bike Racks, Parklets, Better Lighting…

So many great choices. What do you want to see in these areas? Bike racks, crosswalk art, parklets, lighting options. Please chime in!

Latest News & Press
Wells Fargo Crossing

Downtown Watsonville Revitalization – Better Signage

Better signage will assist visitors in finding parking and other key areas of the downtown and we will make it easier and safer to cross in the crosswalks by widening the sidewalks creating a shorter cross of traffic.

The Strawberry Festival – A Great Opportunity for Businesses!

The 20th Annual Strawberry Festival is coming to town this Saturday and Sunday (August 2-3). This year’s event will feature live music, strawberry themed food, games, contests, a carnival and a bicycle race. The City expects that between 70,000 and 80,000 people will attend from all over the state. This event is an excellent opportunity […]

New Businesses Adds More Variety To Watsonville

The following businesses applied for and received a Business Licenses to operate in and around the City of Watsonville.  We would like to welcome: R. E. Produce – 712 E. Lake Avenue Donut Basket – 2022 Freedom Blvd. SGE Enterprise Inc. Restaurant – 1441 Main Street Michelle Nails & Spa – 1048 E. Lake Avenue […]